Regardless of how long the businesses have been introduced to digital marketing, it is often seen that they confuse the terms of marketing. One being content writing and the other being content marketing, brands are always confused between the two. We get it that both have content in the beginning, so what difference does it make? Well, that, my friend, is a misconception that people often have. Because of such uninformed thoughts, businesses are making decisions that can drastically affect their returns. We may want to highlight how every decision that an entrepreneur takes is directed towards the end game. That being the returns on their investment. However, when you make wrong decisions, the chances of getting profits out of it are rare. Keeping that in mind, we have seen many businesses make the same mistakes. How, you may ask? They confuse a writer with a marketer, leading to them hiring a writer first, expecting them to bring sales without a strategy, and losing money in the...
Games and Game Development