How to use ads.txt file in Blogspot Blog

Google Adsense recently rolled out a new requirement to be met so that your ads are displayed properly. That is to use proper ads.txt file.
If you have logged into your Adsense recently you would've seen the warning of earnings at risk. If you click on "fix now" you'll get to see a page where you can download your ads.txt file.

If you're running a blog or website on private hosting by simply going in the file explorer of your host and upload the file in the root directory.

In the case of Blogger/Blogspot,

• Log into your Blogger account and select the blog you want to set up ads.txt file for.
• In the left-hand side menu, you'll find Settings.
• Go to Search Preferences and under monetization enable Custom ads.txt
• Open your ads.txt you downloaded from Adsense.com and copy the content from this file.
• Paste the content the editor you get after enabling custom ads.txt
• See images below in case of any doubt.

Settings>Search Preferences>Monetization



ads.txt in Blogger

Niche based mistakes new Bloggers do in SEO

When it comes to writing blogs, Search Engine Optimisation is something not everyone focuses on. Many times we would come across blogs that have good content yet don't rank well in searches.
Why?

The reason behind is simple, Search Engines crawlers don't think your content is good enough to be ranked higher. So how does that work?

In order to rank well in the searches, you need to make quality content and focus on your niche. It is never a good idea to spread your hands in all directions. Doing so in blogging and writing content on anything you find can backlash as well.

You see, if someone visits your website for a particular search term and some other person searches for something remotely related to that particular search, they tend to believe your blog might be rich in that particular type of content.
In simple words, you would not expect a Video Editing related blog to host content on Astrophysics, would you? So if someday a the Video Editing blog decides to write on astrophysics just because they like it. Does not mean it's would be ranked better on searches because the search engine knows that their blog doesn't contain a significant amount of quality and quantity of astrophysics related content.
Doing so this also reduces the authority of your blog because this reduces your search ranking.

How to improve your Adsense earnings

If you are new to blogging and still struggling to improve traffic on your blog, this post is NOT meant for you. I strongly recommend not looking into articles for improving your Adsense earning before write. Always remember when it comes to blogging there is no short cut way through it unless of course if you spend hundreds of dollars in promotion.



Anyways moving forwards these are some tips methods to improve your Adsense earning if you have an established blog with a fine traffic.

1. Writing post on high CPC keywords.

This is basic and self understanding. CPC stands for Cost Per Click. Think of it like if you are going to get about 4-5 ad click every day the generated revenue is directly proportional to CPC.
You can monitor high CPC keywords using Google Adwords.
Apart from that you can simply just write on what you are good at and expect to make it through.

2. Experimenting with ad units.

If you have been looking through the topic of increasing you Adsense revenue I'm pretty sure you have already wasted a lot of time playing around with the ad units in your website/blog.
Anyways, it pure waste of time. Just remember that the Basic is the Best. Keep your site simple. Take note of how I have placed ads on my site. In fact take note of how any other popular blog have placed ads on their site, it's always the same. One ad below the title, one ad in the sidebar and one ad in between the content(this is what I don't have though).
Don't waste much of your time in deciding what's the best placement for your ads or what is the best theme for your blog. You can also use my free Blogspot theme just in case. It's Adsense ready so you just have to replace my codes with yours.

3. Your site speed.

If your site is slow at loading, just don't expect the ads to run the way they should. That would directly hit your earnings.
Just make sure you don't run either too many scripts, ads or pop ups to make sure your site speed is fine.

How to use Facebook to boost your Business

Facebook has been the most popular social from a really long time now. Back in the days of MySpace and Orkut it had competition, but now when we talk about a "Social Network" the first thing that hits your head is Facebook, unless you are from China or Japan maybe.

Since everyone out there must be using Facebook, or majority is, Facebook becomes the best possible way for reaching a targeted audience.
Now there are multiple ways you can achieve your goals and the idea of this post is to clear up the fog for you and decide what's best for you.

Let me tell you a little secret. Facebook Ads are really really "cheap". Not in quality but in price. So without giving it any other thought if you can invest a little in promoting your valuable content, prefer Facebook over Adsense or Bing Ads.

What all options for marketing are available on Facebook?
Facebook Ads carry a lot of variety. You can promote not only your websites and pages but also your individual posts, photos and videos.

Let's say if you run a video production channel on YouTube, instead of promoting your page on Facebook you should promote a particular video link. That way you end up getting more views for your video and the genuinely interested parties do open up the page it is being posted from which means you get the traffic that is more likely to interact with your future posts.

Making a Page for your business.
When you make a page for your business you need to make sure you have the right audience. It is really toxic having just fake likes on your page and no interaction from the people. To make sure that does not happen with you, do "NOT" buy fake likes. Do "NOT" post content a type of content your might not upload in future. That seriously degrades the quality of the page and once that happens your page is likely to die over time.
Now once you have a page you are supposed to share, write upload good content. How?
Upload pictures. Yes!
Just the pictures. Don't update the status, don't share any link. Just upload pictures. If you want to share a link, upload a picture and leave a link in description.
Just make sure, there is a picture there.
People tend to interact more with the images posts than textual ones.

Once you get a good audience on your page you can simply share links even with lower interactions it will be enough to satisfy you. There, you have your own free promotion anytime you want.

How to Optimize your Site Design for Adsense Responsive Ads

As much as the ad placement matters for maximum exposure, the site design play an important role as well.
You can check out How to place Adsense ads for maximum exposure and not annoy your audience and today we will change our site's design to comply with ads and make them look better.

I am using CODA Basic Theme. You can also learn how to make your own Blogger template from Make your own Blogger theme that you can sell.

Now back to topic, given that we are using default ad placement from the Blogger menu, we also need to place some ads our self. Like the 900x270 billboard cannot be placed by default.
You need to create the Ad unit in the Adsense and place the ad code above the main-post and sidebar. In CODA Themes, the ideal placement is just at the starting of the container division as shown.

Now the ads you place yourself are usually alright. But what about the ads that appear by enabling the ad setting?

They are usually the responsive ad units. To make the best out of theme we need to give them as much space as possible.

For example: If your site is 500px wide, the ads that would appear by responsive ad unit will be 480px wide and 60px in height or any ad size unit that is lower than 500px width.

To tackle this small ads, we will simply increase the width of our container or the primary division in CODA Themes as shown.

The updated theme would be made available soon on CODA Themes.

How to place Adsense ads for maximum exposure and not annoy your audience

As much are the ads important for us, they tend to annoy our visitors sometimes. Like I myself hate the pop ups and not being able to see the actual content I visit some site for.

Now if you are using Adsense, your ads probably are already visitor friendly. Adsense don't use annoying pop-ups and the layover ads for mobiles are easily identifiable and not much of a pain.


Earning through ads totally relies on exposure of your ads to your audience. We maximize the exposure of ads and that too in a decent way.
To do this, I'm assuming you are on responsive site.

If you are unaware of the types of ad units Adsense provide, I would suggest you to take a look again.

Maximum exposure can be achieved by using one bill board, one links ads, one sidebar ad and one post ad.

To place the BIll Board Ad unit, use following CSS

.adsenseBillboard{
margin: auto;
width: 970px;
height: 270px;
}

and place your ad in the defined class as follows

<div class='adsenseBillboard'>

your ad code here

</div>


What this CSS does is set your ad unit in the center of the webpage and it has a fixed size. Now if you open your site in a mobile browser you might not like what it looks like. To fix this, we are going to remove this ad unit from the responsive design. To do so add
.adsenseBillboard{
    display: none;

}

to the part of your theme that define CSS for mobiles devices. Do the same thing for the links.
.adsenseLinks{
    display: none;
}

Also you don't need to define another CSS for the links.